Marketing Analytics

Marketing Analytics – First Edition by Fahed Q is a practical guide to using customer, campaign, and revenue data to understand marketing performance and support better business decisions.

Designed for students, marketers, entrepreneurs, and business professionals, this book introduces the essential concepts and methods used to measure, analyze, and improve marketing activities across modern channels.

Readers will explore how marketing data can be collected, organized, interpreted, and connected to business objectives. The book covers key performance indicators, customer behavior, campaign measurement, conversion analysis, acquisition costs, customer value, attribution, reporting, and data-driven decision-making.

The book provides a structured foundation for understanding how analytics can help marketers evaluate performance, identify opportunities, allocate resources, and make more informed marketing decisions.

Key topics include:

• Marketing analytics fundamentals
• Marketing metrics and KPIs
• Customer and audience analysis
• Campaign performance measurement
• Conversion and funnel analysis
• Customer acquisition cost
• Customer lifetime value
• Revenue and profitability analysis
• Marketing attribution
• Channel performance analysis
• Reporting and dashboards
• Data-driven marketing decisions

Marketing Analytics provides an accessible and practical introduction to measuring marketing performance and turning customer, campaign, and revenue data into useful insights.